Hornit · Meta · Evergreen campaign

The best-performing ads to make our Black Friday ads from

Five ads drive 74% of evergreen sales. Most don't have a Black Friday version yet.

205evergreen sales, last 60 days
£25,546revenue on £1,896 spend
13.5xROAS
74%of sales from the 5 ads below

Sales by ad

Ad 77UGC unboxing
44
Ad 78First ride gift reveal
41
Ad 7Red action shot, "Only 2.95kg"
33
Ad 50Yellow AIRO, green wall
18
Ad 104Ember Orange, 6 angles
16
Last 60 daysLast 30 days
The other 18 ads in the campaign: 53 sales between them.

The top 5

#1
Ad 77 as it appears in the Facebook feed
Video · AIRO

Ad 77 · UGC unboxing

44sales, 60 days
35sales, 30 days
£5,882revenue, 60 days
15.6xROAS, 60 days
No BF version yetSame clip, Black Friday price on the end card.
#2
Ad 78 as it appears in the Facebook feed
Video · AIRO

Ad 78 · First ride gift reveal

41sales, 60 days
8sales, 30 days
£4,645revenue, 60 days
10.0xROAS, 60 days
No BF version yetFresh first 3 seconds plus the BF offer. Slowing down, so it needs a new cut.
#3
Ad 7 as it appears in the Facebook feed
Static · AIRO

Ad 7 · Red action shot, "Only 2.95kg"

33sales, 60 days
26sales, 30 days
£3,707revenue, 60 days
17.5xROAS, 60 days
No BF version yetKeep the photo and "Only 2.95kg", add the BF price.
#4
Ad 50 as it appears in the Facebook feed
Static · AIRO

Ad 50 · Yellow AIRO, green wall

18sales, 60 days
9sales, 30 days
£2,520revenue, 60 days
22.4xROAS, 60 days
BF version liveDone: the BF version is live as Ad 115.
#5
Ad 104 as it appears in the Facebook feed
Static · AIRO

Ad 104 · Ember Orange, 6 angles

16sales, 60 days
7sales, 30 days
£2,345revenue, 60 days
10.3xROAS, 60 days
No BF version yetBF price on the 6-angle grid.

What they have in common

👶 Real kids, first-ride moments
🪶 "Only 2.95kg"
🚲 All AIRO
🎥 UGC video = #1 and #2

What we need from you

  1. Raw footage for Ads 77 and 78, or new clips filmed the same way (phone, real home, kid unboxing or first ride).
  2. The Black Friday price for the AIRO 12" so we can put it on the end cards and statics.
  3. We'll build the BF versions of Ads 77, 78, 7 and 104 and add them to the Black Friday campaign.